Higher end budgets have a better creative idea for the audiences which will make the music video more interesting and enjoyable for viewers. Higher end budgets consist of complex visual effects and more expensive locations.
The budgets for music videos are there to cover the costs of creating the video such as storyboards,props, location fees and more. The lower the budget the less amount of money is used to create visual effects which help to engage the audience.
100k budget music videos An example music video created on budgets of 100k would be the song stay by the artist Rihanna.The genre of the song is R and B. The genre R and B generally used a higher budget for the productions music videos as the want to create a more powerful visual effects for the audiences.
The video includes both artists, who both take apart in the narrative of the video. In order of this the music video is able to seems more realistic and relatable to viewers,
inferring that they can feel
engage to the artist and get an understanding from the visual effects. The use of the budget enables the music video to be effective to promoting the artist. The editing of the video helps to create a mood including camera shots such as close
ups and mid shots, making the audience get the sense of the video being based on the artist emotions.
Therefore the audience feel more interactive with the artist feelings a connection with them during the video.
200k music videos - Beyoncé single ladies
The higher range for budget on music videos are likely to get more viewers that may repeatably watch the video. The music video for single ladies became popular mostly to the target audience of women mainly cos of the meaning of the song talking about single ladies also the fact the artist was a female. The choreography of the video became very popular to viewers where everyone would copy the dance and doing exactly as the artist did in the video making the video seem more enjoyable to viewing and entertaining as well as a well known dance track which went viral to audiences around the world.
There are many ways to monitise a music video, using Youtube is one of them. Youtube is global and world wide, meaning that when a music video is put on there, then anyone can see it. By placing it on Youtube, it immediately makes the video global and when it gains further popularity, it will become viral.
As the video becomes viral, it makes more money, the more views that the video gets, the more money it gains in profit. If the song has an advert before it, this means that the song will make $2 for every thousand views it gets.
For example, when taking a successful viral music video, such as 'Happy' by Pharrell Williams.
This is the amount of views the video gained. The artist will only receive 10% of the total earning and the remaining 90% will be for the label that funded the song.
This is also the case for Indie music videos. They are owned and funded by a label and therefore must pay them.
This is not the case for Self Producers, as they have made and funded for the video themselves, they will keep 100% of all earning and profits made.
Product Placement: Product Placement is another way of broadcasting and advertising/ presenting an artists music video via promotional mediums, these are mediums such as Television, billboards in the street, Youtube (As already mentioned) and also apps on tablets and phone ect.
It is also a way of advertising other products within a music video, for instance, using a brand of something, such as headphones, this advertises the brand and the product, the label may be paid by the companay of the product to use their product in the video.
This music video is important because this is one of the earliest music videos as music videos began around the 1930s. It was shown in theatre in 1932. This music video was from a American two-reel short film, St. Louis Blues, which starred Bessie Smith as it is based on her song. How is it recognizable as a music video?
Even though it's a short film, you can see a live performance of a band which make the music video into a performance-based music video, likely in a restaurant or a bar as you can see waiters walking around and the bartender serving alcoholic beverages at the bar etc. You can see the artist lip-syncing to the lyrics, you could also see the audience lip-syncing as well. No dialogue. As this is one of the earliest music video, it is one of the first music video to do lip-syncing. They used camera shots such as, long shot and medium close up.
What technological or cultural change happened during this time?
At the time, this music video only could be seen in theatre/cinema back in 1932. We are now able to access almost any music almost anywhere now (2016), that shows how much technology has changed. This music video is very different to modern day music videos because it is in black and white, you can tell it is old. What was innovative/important?
Music videos began in the 1930's, this music video is one of the earliest singer to date. Bessie Smith was an American blue singer, who was nicknamed' the empress of the blues and was one of the most popular female blues singer of the 1920s and 1930. A music video at this time was different to a modern day music video ,because it is in black and white. How is it recognizable as a music video? The conventions are similar to the post 2003's era,for example it has an live performance of a band with a cafe or restaurant which could imply that she is hosting the evening.The video is panning and around the room to show what the atmosphere is, which could imply that her song is attracting a certain audience. however it could be using multi camera and cuts as it keeps going from a wide shot of the location or a mid shot of her singing. St Louis Blue is 1929 american two reel short film starring Bessie Smith, the early sound featured. What technological changed happened during this time?
Marilyn Monroe - Diamonds is a girls
best-friend
Batcat- Jetpack 1932
What was innovation/ important about this music video?
Batcat was band that recorded instruments such electric guitars - jetpack 1932 was innovation because it was the first video ever made where television was invented in the 1925. Also the video was famous for their experiment with electromagnetism. Also the batcat-jetpack music video was animation and was first aircraft. This was recorded produced by gramophone.
Jetpack composes, records, and performs the guitar dominated instrumental music known as surf or surf rock, that was a music industry phenomenon of the early 1960s. Although it had retained a following, especially in Southern California, surf experienced a world-wide revival in the 1990s. This means that they perform live as was also known surf rock. In that time surf rock was quite popular. In the music video you see you see footage from out of space but however the band which was shown few time throughout the music video.
How is this recognizable as a music video?
This is recognisable as a music video because it was relatable to a genre which is surf rock even though there was no lip syncing there was story behind it which is space and aircrafts. It shows footage of different shots relating to the music also the music video has effects and uses close ups. It shows that it is a music video has no dialog and shows animation and music stick over it. During the video at 2:15 it has some text which is advertising space making young ages see this and what to experience it.
What technological or cultural change happened during this time?
There were various changes happen during this period of time for example in the 1932 they were more music video being made. Also lip synicing is being is being more occurred and live performces are being as a music video. However, music we develop over time as we go down the 1930-1960s music videos were in colour.
Marilyn Monroe- diamonds are a girl's best friend This video incorporates colour and settings. They use a piece from the film and turn it into a music video, this is done to highlight her performing the song. 20 years later we can see that this has inspired Madona as she made her own music called Material Girl. This is very significant as it was inter-textual for future music videos. Also there are performers dancing, this also means it is a music video because it incorporates choreography. one thing i find really interesting is that, they took out it out from a film and made it seem like it was a brand new music video, it was almost as if they were experimenting. They also used different types of shots, we can see that close up is used here multiple times to state the fact that the music video all evolves arounds Marilyn. Nancy Sinatra- these boots are made foe walkin'
Music videos have been around foras long as the 1930s they are specifically used to describe or depict anarrativeof story essentially a short film which advertises the music itself. Firstly starting off with 1930s music changed featuring different music videos for songs.
As I was researching songs from the 1960sI researched the track Nancy Sinatra called these boots are made for walking this title was released in the late 1960s this song was released 1966 and it was one of the first music videos to actually feature colour. There are many ways this video is different, it usessexualisationa lot more as itfocuses on their legs and all the other women in the background.This also has a very good dance and rhythm to the video. This is one of the first music videos to actually spark an era of femalesexualisedthemes.
It has a very interesting video as it is set in a studio with just a group of girls dancing but follows a genre specific theme itusesMise en sceneto itseffect and it also uses a wide range of dance themes and expressions. This dance sequence is known as a Choreography which really translates to a dance sequence that draws in the viewer in fact Choreography is probably one of the most effective uses in music videos as it allows the artist to get publicly noticed due to the dance.
Mise En Scene is not recognized on the set but the costume design for the girls is much sexualized in other words Voyeurism. Voyeurism is how people are sexually themed and presented in front of the audience.
One huge costume design in this is the boots, the boots are the main theme of this music video this is what made it successful in the first place. They use this to give off a not only sexy but a cool vibe which gives the audience something to enjoy as they view the music video.
1970s Videos are started to be considered too salacious. this is because music video makes were under the impression that sex sells, this was favourable as these videos were not expensive to producer but could generate a lot of attention. This was the case for Prince - I Wanna Be Your Lover. This music video still follows conventions, with used of of lips synching , the artist performing the song with their band. David Bowie- life on mars What was innovative/important ? This video is effective due to the fact that it is a basic lip sync but the shots and effective props can create conventions for example, his appearance is associated with his stage persona called "Ziggy Stardust" which was Bowie's way of showing Iconography towards his fans so they could act like him and dress like him. How is it recognizable as a music video? This is recognizable as a music video because it includes the convention of the 1970's which was the era of experimental video which change the way that people view videos. Mise en scene is used in this music video because it shows how you can experiment with different costumes and being edgy or weird with your image to sell and promote yourself through visualisation. visualisation is where the music video is important than the track,this is used to convey meaning Cultural change in the 1980s. The style and form of music video had changed as artists were re branding themselves ton suit the new era and how being more creative with their video and using multi camera set up to shoot from different angles and using more narrative to show the story easier. This music video was the first ever music video to be played on MTV. The name of the song is self explanatory in the sense that music videos actually ruined the radio star, Artists werent being credited for the way their music sounded but for the way there music video looked. for example Radio was dying out and the only way to gain popularity was to create a music video and become a Movie star for your music.
In 1983, Michael Jackson, Epic Records and Vestron Video, released the music video for thriller. The video itself, had a running time of 13 mins and was loosely based on the horror film "An American Werewolf in London". Micheal Jackson's Thriller video was unprecedented. This was because it was the first ever music video (By a mainstream artist) to create and use the concept of a short film.
What was important about the 1980s? In the 1980’s, MTV was launched. MTV was the first music channel to broadcast many different artist’s music videos. The first ever music video which was played on MTV was The Buggles’: Video Killed the Radio Star. The 1980’s was also the era of where short films were introduced in music videos. Michael Jackson was the first artist to have a short film music video, Thriller, which was 13 minutes.
How is it recognisable as a music video? This music video was released in 1983, which has a total of 299 million views. As the lyrics sound romantic, the song is somewhat disturbing. “Every breath you take I’ll be watching you”. This song is about a hooking stalker. It is always interpreted because of the way it sounds but people do not choose to listen to the lyrics properly. The main artist in the band, Sting wrote this song after divorcing his wife. He personally things the song is “a nasty little song”, “evil” and “about jealousy and surveillance and ownership”. P Diddy sampled this song and named it as I’ll Be Missing You. He wrote this song for the late The Notorious B.I.G Wallace, who was murdered in 1997. In the music video for The Police, it is hyper-reality because the music lives within the ash tray. There are effects such as fade ins, and outs and it is in black and white. There is also lip-syncing, for the majority of the video because it is a live performance where you see the band playing instruments and one of the members, Sting singing the song. Cultural change in the 1980s. The 1980’s was the beginning of globalization, the AIDS epidemic killed 39 million people and the United Kingdom and United States moved closer to the laissez faire. However, this track hit US's Number One and was there consecutive for 8 weeks.
1990s to 2000 timeline
What was innovative/important?
This music video was released in 1994 close to the mid 90's. What was innovative about the music video is that it is the first music video that was shot in one take you could tell that it was shot in one take because he ran out of breath in some scenes.
How is it recognizable as a music video?
This is recognizable as a music video because it has hyper reality to create a fake representation to give the audience the impression that he can travel through time. Intertextuality was included in the music video since you can see the lip-syncing artist through the television.
What technological cultural change happened at this time?
The technological change in the 1990's is when music videos were becoming more and more expensive and this is when rock, and the use of abstract art and intertextuality in order to cater to the audience. Multi-channels also came into existence so that music videos can also be played from it.
What was innovative/ Important? this was a ground breaking music video which was released in the year 1994, they were faking the opening sequence of a TV show which was popular at the time called sabotage which is actually related to the title of the song, Also we do not see the artist throughout the whole video either lip syncing or performing to the song. What was innovative about this music video was that it was the first of its kind to have this sort of inter textuallity where the music video is actually paying homage to the actually TV show.
How was it recognized as a music video? It can be seen as a music video because it conveys the conventions of a music video such as using inter textuallity as it makes reference to a TV show and also there is a a bit of hyper reality going on as usually a cops day life wont really be like what was in the music video and to some extent the music video cut to the beat of the song.
What Technological/ cultural Change happened in this time? Music videos at this time started to use more artist form of making their videos bending more towards the use of abstract art in their videos while others used things such as TV shows and movies that were already famous in other to appeal not only to their target audience but also to the movies target audience.
What was innovative about the music video?
The boy is mind is a composition between Brandy and Monica that was release in 1998. what was innovative about this music video was its use of mise en scene. It features two different girls fighting over a guy and uses a wall in the middle of the scene to divide them. This symbolises their two houses and helps the person watching to see the two different lives of these girls that share the same man. It also helps to create realism by showing things in real time. This, therefore, make the video more reliable to us at home. This is furthered by the fact that the girls are having a conversation with each other and at one point it even shows them having a telephone conversation that coheres with the lyrics.
How was it recognized as a music video?
It is considered a typical music video because although it features a story, this story only progresses slightly and is more leaned towards the performance of the girls who are singing in their houses. They also use other conventions of music videos. For example, the two singers are lip syncing which is commonly used. However, to make a change the lyrics at some point turn into diegetic when they begin to talk on the phone.
What Technological/ cultural Change happened in this time?
Despite the video being quite contemporary, music videos have still changed hugely since then. In terms of the camera work, this consists mostly one shots which, although cut to the beat, goes at a slower pace to what would have been these days. Another thing changed is the mise en scene and the clothing. The props in the scene have clearly been updated as technology had updated with time. In terms of the clothing. The girls are wearing a lot less revealing clothes in comparison to music videos now days which aim to sexualise the characters in order to sell the music.
They have made a lot of progress from earlier on. There are some transitions such as wipes and fades which help create excitement in the video. Also, about half way through the video, there features a lot of canted angles which haven't been done a lot.
They have made a lot of progress from earlier on. There are some transitions such as wipes and fades which help create excitement in the video. Also, about half way through the video, there features a lot of canted angles which haven't been done a lot. Another thing they have played around with in the beginning of the video is depth of field. One of the girls are positioned in front of the couch but behind the fish bowl and we can see clearly the change from the three different places in the room. This makes it more realistic for the views.
Whitney Houston- I will always love you
What was innovative/important about the music video?
This is innovative due to the fact that it was around this time that music videos had started to do crossovers with films. This can also be seen as synergy due to the fact that there is a music video about the film. How was it recognized as a music video? This involves intertextuality and performance, these are the two conventions that are used in music videos. There is a base track showing the performing artist. There is lip syncing as well. What Technological/ cultural Change happened in this time?
What happened during this period is that multi-channels existed so that music videos can be seen from the television. In addition, music videos became more and more expensive and more competition occured.
post 2003's era- hw (timeline)
The lyrically the song reflect moods and emotion that surround anxiety and confusion. The songs starts with a fade to create suspension as it is like a horror story which creates tension and could create isolation as the location looks abandoned and she is mental hospital because every scene is different in her actions and costume to show that she has split personality disorder. This can challenge how society see women because she is experimenting with her personality which could she is not her at the times but someone else to show insecurity and issues to make relationships which could it make it hard to trust anyone. In one of the scenes she is seen imprisoned wearing lenses that make look as if her eyes have rolled into the back of her head. Rihanna stays in the prison with two men watching on her from the both sides. Other scenes include sitting on a throne chair and singing the song, while two strange women are around her. This could suggest that her safe is at risk and she may self risk if she is not watched at all times. The beat is uptempo because it suggests that the song is happening so quickly because every seconds she is a different personality; the time signature 4/4 represents it is fast paced which no breaks and every verse is different to show how she lives in the prison. the genre is electro-pop and dance pop which represents the style of the song but it doesn't suit the video. improved version: we notice that Rhianna has had a massive change of appearance. This illustrated the fact that her image had change dramatically and was seen to the audience as a sex symbol. Promotion of the artist is key in a music video for the future success of both record label and the artist who will gain fame and create an image for the artist. The lyrics of the song reflect moods and emotion that surround anxiety and confusion. The songs starts with a fade to create suspension as it is like a horror story which creates tension and could create isolation as the location looks abandoned and she is mental hospital because every scene is different in her actions and costume to show that she has split personality disorder. Mise en scene is an important convention that is used in this music video because it shows you can create a different personality with a different costumes and make up,which implies that she is feeling in secure with her image and she could be experimenting due to an traumatic issue that may have happened. This can challenge how society see women because she is experimenting with her personality which could she is not her at the times but someone else to show insecurity and issues to make relationships which could it make it hard to trust anyone. the genre is electro-pop and dance pop which represents the style of the song but it doesn't suit the video. The visualisation of the video is more more important than the track because different scenes( chorus and verse) shows different personality.
In the later scene, Rihanna is in a very tiny room, with her hands and legs been tied up. The video ends with Rihanna turning around on her chair.
A shot from the music video where Rihanna is seen imprisoned. She is wearing lenses that make her look as if her eyes have rolled into the back of her head. Other scenes include Rihanna sitting on a throne chair and singing the song, while two strange women are around her. Then, multiple people around her are holding her in front of a gas chamber. As the chorus starts Rihanna is seen tied up in a bed from which she can't get out.
Tamaria Lady Gaga- Marry the night There is an 8 minute narrative scene which is hyper reality and the story begins as a brunette Gaga is taken through a clinic on a stretcher, while an inner monologue about her past memories is heard. During to the post 2003 era, music video are more important than the song because it is the music video convey the singer's public image ,but also the video is an narrative which can be used to suggest that Lady Gaga is an music video actor who makes video to sell her image. Lip sync and choreography is used to suggest to express her emotion and show how hard her life was. In the modern era;2000's music videos are extremely different to music videos in 1945.Lady gaga made a song called 'Marry the night in 2011 and the reason why it is different to other videos is because the narrative is longer than the actual song. The narrative is 8 minutes long talking about her life and the song is 5 minutes 50 seconds. This is very different because a lot of artist tent to not talk about their personal life, they tend to present a fake image to their audience and to give the audience what they want to see. This proves that time has changed because the artist focuses more on their music video. The music video has become more important than the actual song and the song has become the soundtrack of the music video. This video has conventions such as lip-syncing, choreography, abstract and it has hyporeality. The reason why it is hypo reality is because hospitals are not like that in reality. The reason why this music video is abstract and unusual is because it has a lot of unusual scenes that doesn't relate with the song and also at the end she is in red not showing her face, surrounded by fire. This music video is a performance, the artist doesn't want to just present herself as a pop star, she wants to show that she is artistic and an actor.
A music video is a visual representation of the artist in order to promote the track and the artist but it is used to create a fake image of the artist mainly sometimes as performance of narrative.. In music videos they have conventions so people know that it is a music video such as: narrative, choreography, hypo reality, lip-syncing and montage. However some videos in recent era’s challenges conventions, such as a song made by Sia called ‘Elastic Heart’ that was made in 2015 doesn’t have narrative because the music video is a man and a child dancing in a cage using a dance choreography. In this music video there is rhythmic editing because they’re dancing to the beat of the music and they’re dance was telling a story through body language. The reason why this video uses hypo reality is because the girl not actually is there; it could be in the man’s imagination. Daniel s psy-gangman style it was going viral through social media and it had spread worldwide mainly due to the dancing that the artist was doing so people would copy the same dance when the song did come on but not only that, it allowed people to get to know the genre of K-Pop more than did because they were little known about it until this video blew up onto the internet. the genre conventions of the song are k-pop such as lip sync and choreography with the use of bright neon colours, this is used for visual representation and no narrative structure to promote himself and re inventing his image with the use of the young women who are used for sex appeal. the song is cut to the beat and fast paced editing has been used to make it look hyper reality and vagerism which is gender pleasure. What was important/innovative?
The thing that was innovative within this modern music video of Gangnam Style by Korean-Pop artist PSY is that he was promoting himself instead of the visuals representation of the video because when this video came out in 2012, it was going viral through social media and it had spread worldwide mainly due to the dancing that the artist was doing so people would copy the same dance when the song did come on but not only that, it allowed people to get to know the genre of Korean-Pop more than did because they were little known about it until this video blew up onto the internet. How it is recognized as a music video? This is very recognizable music video because it fits with the genre conventions of the song which is Korean-Pop which there was lip-syncing within this music video but the visual representation is not telling no narrative or story being told at all as he is promoting himself and dancing which it is showing that he is having fun rather than being creative.There is a use of editing and effects where for example: when it was about to go the hook of the song, its use of editing was used which was cutting of the beat around 1.06 to 1.10 and 2.25 to 2.30 minutes within the video.
What technological or cultural change happened during this time?
In the post-2003 era within the history of music videos, the artists would be able to make music videos and able to put on video-sharing website like for example: YouTube. Although the reason why is that the artist does this because it is one of the ways to make more money by promoting the single of the song so they can carry on making money through going on tour or sell merchandise but today, the money that is being devalued by people as they are interested in the visual representation of the video rather than the actual song that was used as a backing track. Dej
What was important/Innovative? What is innovative about this music video is the fact the Britney as promoting herself as a school girl who is being sexualized or portrayed in a provocative way. This is innovative because it is appealing to young school girls such as Britney as the target audience and promoting them to dress this way as it sets a type of trend. Because of this, music videos beyond the 2000s were now focusing on visuals more than the music itself. This is a clear example.
How is it recognized as a music video? As a music video this is recognizable because it includes the artist performing in the actual video which is the 'star image' meaning that the video focuses around them when they are generally lip syncing, dancing etc. Furthermore, it is also recognized for the performance as well as the singing i.e. choreography. This would be recognizable in music videos as it makes up the aspects or conventions of a music video as well as lip sync, narrative etc. What technological or cultural change happened during this time? The music played today is known as post modernism in which music videos become more modern and still follow many conventions such as lip sync, montage edits, choreography, and creating an image for the artist. This may also be the reason why Britney's image is more focused on than the actual music video itself.
The purpose of music videos is to sell the track entertain the audience using hyper-reality or through storytelling in order to make the music video memorable to the audience and promote the artists and their brands. The main method used to promote a music video nowadays is viral videos. Viral videos are videos used to grab everyone's attention while the music is just a meagre soundtrack. Example of a viral video would be Mr C The Slide Man's Cha Cha Slide.
Promotional for the artist
Promotion of the artist is key in a music video for the future success of both record label and the artist who will gain fame and create an image for the artist. Artist can be promoted through YouTube, twitter, and other social media for the purpose of free advertising. Given the proliferation of hardware, majors could use 360 degree marketing which involves the use of ALL marketing techniques to cater to the biggest audience possible and make a huge amount of income. In this music video record labels promote the artist by using a huge amount of close-ups
Exposure of the Artist
Exposure for artists is vital in music videos because the audience likes seeing the performing artists. The image of the artist however is hidden in the hyper reality of the music video to make the audience think that the artist is who he or she is portrayed to be in the music video for the purpose of increasing revenue.
To invoke a reaction from the audience
Music videos were produced to get reactions from their audience. If the visuals aren't as good as the track, then it will not sell to the targeted audience. Some artists such as Beyoncé, Lady gaga, and Rihanna are under the impression that sex sells, therefore they use voyeurism in their music videos to cater to the male audience for the purpose of male gaze.
To give the audience a better understanding of the song
Most music videos are thematic or conceptual and some have a narrative which gives the audience an understanding of what is going on in the hyper reality. For these kind of videos to sell, it has to make sense and the visuals have to appeal more to the audience. An example music video would be Kavinsky's Odd Look because it has a simple narrative that the audience can easily follow e.g. girl gets harassed by a bunch of men which are the antagonists, the protagonist comes in and confronts the villain, the hero saves the girl and takes her for a ride in his car.
This video uses both synergy and product placement.
Synergy
Synergy involves the use of different product and different platforms in order to sell the music video to the audience, thus increasing revenue for both the record label and the company. Like product placement, it is designed to sell the products of the individual companies as well as promote them. Promotion of an artists music or album is hugely important for the success of that product so the music video becomes memorable and sells to the audience.
Product Placement
Product Placement is used in almost all entertainment outlets as a way to increase revenue. Product placement involves the product produced from an individual company being used by the artist to promote the brand as well as the artist. Utilising product placement with extremely popular artists will make the brand more known to the targeted audience. Product placement is seen in music videos, films, magazines, and on television but predominantly music videos.
Promotion of Music and Album
In this example, this is a performance based music video from the album called Toxicity. The purpose of a performance based music video is to give the impression that this is a live performance and they are selling tickets to go see them perform live. These music videos act as an advert for the live show because people stopped paying for music therefore music is devalued.
Promotion of film
Artists will often write songs specifically for a film. The music videos for these songs often feature a narrative set like a short film or use backdrops which set the theme of the film. For instance, a song called 'Rule the world' by the band Take That was used in a film called Stardust. Therefore, this music video will make the audience remember this film and they will eventually watch the film.
Promote Festivals
Music videos are often used to promote other music related products. In the last decade, festivals and tours have become more important because the artist can go on tours and people would pay to see them perform and to get their name across to the market. Social media can be used to share upcoming events to friends and families and widen the audience. For example, The gig for the band Black Sabbath was advertised by social media and in public so that it gets the public eye of their fans so that they can buy tickets to see them perform live.
Generate new market for record company
Record companies such as Sony music group and Warner Bros will use music videos as an extension of income for the song. They do this by making the music video accessible to many different outlets as possible in order to sell the artist's image through videos and increase revenue through monetisation. Outlets such as YouTube, spotify, and tidal. are what majors use to increase their income. However, music is devalued because people stopped paying for music and started downloading songs from YouTube. This only has a minor effect on majors but a huge effect on indies because the audience wouldn't pay for music when they get it for free. Like this music which is part of the soundtrack for the movie Iron man.
Image
An artist will often sell an image or look to the audience. A false image of the artist which portrays an abstract lifestyle and inspires the audience by giving them a role model. As a result of this, her sales increased and the song became hugely successful. For example in this music video, Eminem's has a godlike image the record label is trying to sell to the audience so that the targeted audience looks up to him as a role model.
This music video was released in 1994 close to the mid 90's. What was innovative about the music video is that it is the first music video that was shot in one take you could tell that it was shot in one take because he ran out of breath in some scenes.
This is recognizable as a music video because it has hyper reality to create a fake representation to give the audience the impression that he can travel through time. Intertextuality was included in the music video since you can see the lip-syncing artist through the television.
The technological change in the 1990's is when music videos were becoming more and more expensive and this is when rock, and the use of abstract art and intertextuality in order to cater to the audience. Multi-channels also came into existence so that music videos can also be played from it.
What was innovative/ Important? this was a ground breaking music video which was released in the year 1994, they were faking the opening sequence of a TV show which was popular at the time called sabotage which is actually related to the title of the song, Also we do not see the artist throughout the whole video either lip syncing or performing to the song. What was innovative about this music video was that it was the first of its kind to have this sort of inter textuallity where the music video is actually paying homage to the actually TV show.
How was it recognized as a music video? It can be seen as a music video because it conveys the conventions of a music video such as using inter textuallity as it makes reference to a TV show and also there is a a bit of hyper reality going on as usually a cops day life wont really be like what was in the music video and to some extent the music video cut to the beat of the song.
What Technological/ cultural Change happened in this time? Music videos at this time started to use more artist form of making their videos bending more towards the use of abstract art in their videos while others used things such as TV shows and movies that were already famous in other to appeal not only to their target audience but also to the movies target audience.
Music videos were first invented in the early years 1930’s. Visuals were not a new thing for people as there were many films realized by this time. A music video is a short film or a video that can sometimes have a narrative, a music video is used to go with the song. One of the very first music videos that were invented featured singer Bessie Smith in a two- reel short film. This mainly a performance with the artist and a live band. Which has then been used in the post modern era(1980's till now). Another music video that involves a performance is Nat King Cole Frim Fram sauce. This also involes sexuliation of women due to the fact in the video it focuses on the ladies legs. Compared to today this is a mild version of what we see in music videos.
This is reflected into the music videos that were made in the 1990's to the 2000's. For instance in this video of Britney Spears in her biggest hit 'Baby hit me one more time' it is a young girl wearing clothes that would be deemed as being overly sexualized at the time would make this music video very controversial due to the fact that you would not see young girls dressed in provocative clothing in the hallways dancing. This also gives us a sense of Hyper- reality as this is something that typically happens in a school.
The boy is mind is a composition between Brandy and Monica that was release in 1998. I't an innovative by its unique use of mise en scene. It features two different girls fighting over a guy and uses a wall in the middle of the scene to divide them. This symbolises their two houses and helps the person watching to see the two different lives of these girls that share the same man. It also helps to create realism by showing things in real time. This, therefore, make the video more reliable to us at home. This is furthered by the fact that the girls are having a conversation with each other and at one point it even shows them having a telephone conversation that coheres with the lyrics.
It is considered a typical music video because although it features a story, this story only progresses slightly and is more leaned towards the performance of the girls who are singing in their houses. They also use other conventions of music videos. For example, the two singers are lip syncing which is commonly used. However, to make a change the lyrics at some point turn into diegetic when they begin to talk on the phone.
Despite the video being quite contemporary, music videos have still changed hugely since then. In terms of the camera work, this consists mostly one shots which, although cut to the beat, goes at a slower pace to what would have been these days. Another thing changed is the mise en scene and the clothing. The props in the scene have clearly been updated as technology had updated with time. In terms of the clothing. The girls are wearing a lot less revealing clothes in comparison to music videos now days which aim to sexualise the characters in order to sell the music.
They have made a lot of progress from earlier on. There are some transitions such as wipes and fades which help create excitement in the video. Also, about half way through the video, there features a lot of canted angles which haven't been done a lot. Another thing they have played around with in the beginning of the video is depth of field. One of the girls are positioned in front of the couch but behind the fish bowl and we can see clearly the change from the three different places in the room. This makes it more realistic for the views.
