Beyonce Major Artist (1B)

Image

When looking at music videos major artists tend to change their image over time using hyper reality to create a fake representation of themselves in order to cater to the targeted audience which would mean more money for them. For example, a famous choreographer Beyoncé reveals the beauty of her body to the male and female audience in the music video Drunk in Love. Beyonce is portayed as free spirited, playful, and seductive. As you can see, there is a medium close up on Beyonce's body indicating that she is being sexualized. According to the lyrics when she says 'I've been drinking watermelon', it is a sexual innuendo because watermelon has seeds which may symbolise semen. Thus a fake sexual representation of herself. 

Synergy and Product Placement

There is no synergy as she is promoting herself in the music video. 

Gimmicks used to promote

Voyeurism was the gimmick used to promote this music video. Voyeurism is the process of how we look at women through sexual gratification.

Audience

Beyonce is appealing to the large and predominantly male audience given the voyeurism in the music video meaning that she is using her body to get youtube views this is also seen as a gimmick used for malegaze.

Monetisation of outlets

The process is that the advertisers want the large audience of the music video to watch the advert and in return the artist is paid $2 per 1000 views so that means that 384,958,014 views divided by 1000 multiplied by two equals $770,275 dollars but however, the artist is paid 10 percent if they are signed to a record label. This music video was monetised through sponsors since there was an advert appearing before the video.

Budget and Production Value

This music video is highly budgeted as there was smoke effects, the location permission for the beach and another Star in the music video as well as the money being put towards the editing and the expensive camera. Given that it features a major artist.

Conclusion

Major artists stand out more in comparison to indies and self-produced because of the major record label. The advantages of being signed to a major record label is that record labels know the industry meaning that have an understanding of the stages that lead to releasing the album. Being signed to a record label also helps pay your bills. To elaborate, record labels make more money than the artist and that money is spent on the distribution and the promotion of the artist's music which is more money than you could spend on yourself. The disadvantages of being signed to a major label is that the artist has to change their image over time in order to maintain their huge fan-base. Another disadvantage is that they have no control over their music compared to independent artists. Which means the artist has to comply with the director's understanding on what image is effective or ineffective for the time being. One disadvantage would be that if the artist is not successful enough in gaining a huge amount of popularity from the audience, then major labels will consider you a bad investment and end up removing the artist.