Wednesday, 23 November 2016

(500 Word Treatment) How it visually interprets the track

The track is interpreted by the lyrics for example the chorus in the track is the most played because it represents and amplifies the track for instance Two wolves is repeated twice in the chorus. We will be using two locations to establish both egos. The music will be there to set the mood and tone of the song. There is also a distortion effect on the vocals for the darker ego so we will use desaturation and add a blur effect to represent the distorted vocals.

Mood board on Concept, themes, and narrative.

Tuesday, 22 November 2016

Track and Lyric analysis and structure breakdown

Two Wolves

*There are two wolves in us
And the one that’s stronger is the one we feed x2

I caught you looking at me in disgust
Its the fact that i don’t trust what you think I must
Although I shouldn’t care really because you’re just
A wanna be queen bee
I’m looking in the mirror
Cause I’m trying to see
What the hell is wrong with me
(Don’t Speak of Treachery)
Ladybird Ladybird fly away home
Your house is boring and your children are gone

*There are two wolves in us
And the one that’s stronger is the one we feed x2

I caught you looking at me with a smile
Can I stay for a while
You see the waves are in increasing in size
Our power will rise, if you open your eyes
Sitting in the sand, beers in hand
The sun is going down
(Speak Positively)
One’s flying east, One’s flying west
One’s flying over the cuckoo’s nest

*There are two wolves in us
And the one that’s stronger is the one we feed x2

If what you’re gonna tell me is the truth
I’d a appreciate that from you
If what you’re gonna tell me is the truth
I’ll be appreciative

(Repeat)

Everyone has a dark side
Everyone has an angel
And the one that controls who you are
Is the one that you feed

(i)Time
Section of song
(iv) Changes per section
0:00-0:29
Intro
Instruments start to come
0:29-0:40
Chorus
Distorted vocals (Pace and rhythm is steady)
0:40-1:03
Verse 1
Distorted vocals (Pace and rhythm is steady)
1:03-1:14
Chorus
Distorted vocals (Pace and rhythm is steady)
1:14-1:26
Instrumental
Pace is slow.
1:26-1:36
Chorus
Distorted vocals
1:37-1:59
Verse 2
Distorted vocals
2:01-2:10
Chorus
Distorted vocals
2:10-2:44
Instrumental
Feeling of Despair is building up pace and rhythm increases
2:45-3:18
Verse 3
Distorted vocals pace slows down
3.18-3:42
Instrumental
Feeling of Despair is building up increase in pace in rhythm
3:42-4:18
Verse 4
Clear vocals the feeling of despair surfaces

(ii)Interpretation of the song's meaning

Meaning of the song is about two egos and whichever one we put more strength into controls our personality.

(iii) Narrative

Equilibrium - Man finds out that he lost his job.

Disequilibrium - Anger, bitterness, despair takes over the man and he begins to see the world for what it really is.

Resolution - The man dies but he is unaware that he is a lost soul.


Wednesday, 16 November 2016

Aspiring Editor or Camera Operator

Skills- I would like to work on Ugo's idea because his idea is simple and clear and he is confident on why this idea would sell to the audience.  I have a range of skills to bring to the table. I am a good producer as I was the producer from last year. I'm organised and I always show up on shoot and I can manage my time effectively. I am always determined to get the work done before the deadline. I am experienced editor with Final Cut Pro as I have developed new techniques such as multi-clipping and exploring with depth of field in order to inspire the audience. I am also an aspiring cinematographer with an eye for creativity. I am motivated to learn new skills and from previous mistakes.

Asessment 3C How to guide on chroma key



For this task, I had to create test footage for my music video to help enhance our understanding on chroma key. The video is a 10 second video including the track that I am using from my unsigned artist which is called Two Wolves by Johnny Hutchinson who is my client for my music video. This will be a guide informing you on how achieve an effective chroma key effect.


To start off, I had to film myself in a green screen performing and lip syncing 10 seconds of the track which belongs to my client. Before that we had to position the lights so that there will be no shadows seen when it comes to the editing stage. After correctly positioning the lighting we were then ready to record. One person had to do the playback, one person had to film it using the camera and to record using the microphone. We had two takes consisting of one medium close up and a close up. The microphone wasn't turned on during the recording but that didn't stop me from syncing the performance and lip-syncing to the correct time stamp.

After acquiring the footage, we had to use stock footage to make it look like we were there when we filmed the video. My mistake was I kept on using footage showing wolves because the name of the track was two wolves so instead I used stock footage of the woods in the night. In order to make it look like I was in the audience, I had to go into effects and use the keyer effect and drag it into both the test footage. So that when I placed in the stock footage it would appear transparent. In other words, you could see the performer and the clip the performer is performing in.


The keyer effect automatically removes the green colour that may remain on the performer but it can be adjusted if it does not suit your preferences. There were bits of green which was surrounding mme so I refined the edges and used the spill contrast to darken the outline so that I blend in with the stock footage. The settings below were the ones I used in order to achieve the look.



Saturation  and exposure was used to darken the performer by modifying the shadows, midtones, and highlights to ensure I blended in with the clip. In order to decided the refined edges were correct is that I looked at the edges of my shoulders and looked at the outline. The exposure tool was used to expose the performer to the darkness . 





The focus effect also known as the Gaussian was used to give the stock footage a depth of field so that the exposure effect applied on to the performer blended in. Another reason as to why I blurred out the clip is because it was too high quality and it wouldn't make sense for the performer to be blurred whilst the clip wasn't.

To conclude my editing session I think I used the green screen effectively for my first attempt because in comparison to the green screening seen in old music videos there was hardly any effort made to get rid off the green and blue edges on the performer. Also the beat of my track was very sombre so I had to have footage which made the link between the music and visuals since I had to use to seconds of the track so the music gave me more to work with when I was editing.

Purpose of Chroma Key

Now I will be talking about how other music use green screen and whether they have done it poorly or they used it creatively and I will be pointing out why it is terrible.

Chroma key is a special effects technique which allows you to change the background the performer is performing in to a more fitting location depending on the genre of the track. The purpose of using special effects is to create a sense of hyperreality, reinforce the mood of the song. Upon reinforcing the mood of the song, it is easier to establish the relationship between the music and visuals or lyrics and visuals. 

 Good use of Chroma Key



The reason as to why you want to use chroma key to reinforce the image and performance is because the artists performance and image are the two main things that he or she is advertising to the target audience to make them want to buy tickets to see the show live. An example music video is FOALS- Mountain at my gates. Mountain at my gates is a performance music video which used chroma key in order to make the footage of the avalanche transparent. It was used creatively because it is relatable to the song. Also it was an interactive music video; when you move your phone you can see the band performing as if you are actually there. 4 Spherical GoPros were positioned at opposite poles so you could do a 360 degree rotation with your phone and you could still see the band perform. Which was an innovative way of advertising their live performance.

Poor use of Chroma Key



However music video demonstrate a poor use of green screen such as Kanye west but however the music video was successful in terms of popularity so in other words he got away with it. The flaw in his music video was that none of the visuals made a proper link to what the song was about. Also, it shows us that his image is arrogant and selfish because it is clear that these visuals are for his enjoyment not for the audience but the audience still enjoy it. He didn't use it to reinforce image because that doesn't make sense since the visuals of the wild west give him the image of a cowboy, or a sheriff but the visuals of the mountains do not have any correlation with the visuals. He has intentionally done this to make a viral video to grab everyones attention.

Music Video Pitch

Wednesday, 9 November 2016

Assessment 3C How to guide on Camera Techniques

Arc

Arc shots encircle the artist in the frame. The purpose of using arc shots is to show that the world revolves around the artist. An arc can be done by having the camera man record and move around the artist or a subject.


Low Angle

Low angle can be done by positing the camera at a lower angle and a considerable distance from the artist. The purpose of a low angle to show  the artist's dominant image and create a sense of power and intimidation. An example music video is Can't be touched by Roy Jones. There are low angle shots from 0:34 to 0:41. Given that it is rap and hip hop, low angles create a sense of power and intimidation. The low key lightning also participated in creating the eerie mood for the music video.


Canted Angle

A canted angle can be done by rotating the camera at a fixed angle so the the camera is deliberately slanted to one side. The purpose of using the canted angle is to represent unease, abnormality and disorientation. The reason as to why it is used in music videos is to portray the artist's image and to present the emotions coming from the artists abstract  image if the genre was metal or indie rock. However in hip-hop canted angles are used to show things which seem unusual. An example music video is Stand up by Ludacris. It was used because he was shaking the ground with his stomping causing the camera to topple and create a canted low-angle. The handheld camera represent the audience being toppled which creates a sense of realism. The Canted angle happened between 2:34 and 2:35.


Crash Zoom

A crash zoom is a rapid zoom in on the artist. Heavily used in death metal and performance music videos for the purpose of representing the frenetic and energetic performance in a rock or metal music video. An example music video is Poison Fog where there are series of crash zooms on the performance from 0:00 to 0:38 seconds.




Bird/Eagle eye view

A Bird's eye is a camera angle which involves filming above the location to give the impression that it is shot from the sky. Bird's eye view can be achieved by placing the camera on the drone and controlling the drone. This camera angle acts as an establishing shot in music videos. The most common scene in a bird's eye view is cities from either the UK or the US because it represents where the music video is set. If it is an intertextual reference to a film for example, drive which was shot in the united states. Therefore, the city of the united states is the established scene for the music video. An example music video is Pacific Coast Highway by Kavinsky. Bird's eye view is seen from 0:00 to 0:09 seconds into the music video and from 0:48 to 0:59.



Handheld

Handheld music videos create a sense of realism because every shot is moving and as an audience we cannot stay in one place. The camera movement could represent audience behaviour in a live performance or it could represent the mood in a music video. Handheld is when the camera is held and recorded by the camera operator. An example music video is Remember the Name by Fort Minor where handheld camera is ubiquitous throughout the music video given that the genre is rap and handheld is common in rap music videos because it represents that we are not used to staying still and we like to move around. With the addition of handheld camera in this music video, it allowed the video to blend in and flow.

High Angle

High angles can be done by positioning the camera at a high angle and tilted downwards so that we are looking down on the artist. The purpose of using high angle is to create a sense of weakness and vulnerability. From 0:31 to 0:36 there is a high angle showing his shadow which gives the impression that artist he is an outcast.

Track away

A Track away is when the camera is placed on a dolly and pulling the dolly away from the artist to show power over the audience. Track away gives the impression that the artist is pushing you away because his/her personal space is being invaded. Also establishes the artist's fierce image. There is a track away from 1:03 to 1:20.

Track towards

Track towards is when the camera moves towards the artist. It can be done by placing the camera onto the dolly and moving it towards the artist. This is used in music videos because it creates dramatic effect such as increasing the size of the artist as the dolly moves closer or to create a sense of claustrophobia because the space is getting smaller and smaller. We see a track towards from 0:57 to 1:02. From the track towards it becomes a mini close up on the next choreographer this was done so that it exaggerates his arrogant image by having his face take up the whole screen so that we know that he has talent.

Tilt

A tilt can be done by keeping the camera in a fixed position whilst rotating the camera vertically. The purpose of using a tilt in music videos is to show the audience an unusual or a different perspective or it represents humans looking up or down. In this music video, there is a tilt from 0:18 to 0:19 to shoot the structure which was the building which is the nightclub to establish the scene.

Tuesday, 1 November 2016

Assessment 3c(i) How To Guide On Beat Editing

Beat Edit



Beat Editing

In order for me to make a beat editing video I started off with downloading the track and dragging and dropping them in final cut pro and listened to the first thirty seconds of the track while pressing the 'M' key on final cut to mark the beat in the first thirty seconds in the track. A small mark will appear above the track marking the beats. Then I had to cut the stock footage and the actual footage of the three choreographers using the blade tool so that it cuts to the beat. The reason as to why I did this is because the track was very upbeat and it dictated the style of the edit making the edit suitable to the track. The genre of the track was more of a dance than a hip-hop. Before 0:20 I was cutting to the drum beat to introduce the song. At 0:20 the snares start coming in and that is when the pace of the edit quickens, which gives the song a frenetic and dynamic tone. Therefore, the editing has to be dynamic because people don't want to think about the track they want to be entertained. To improve this beat edit, I needed to cut to the snares in the beginning because I ignored them. However this music video has done a better job at establishing the relationship between music and visuals because despite using the stock footage, the dynamic choreography blends with the track.

Lip-syncing

Within the first 30 seconds of the track, there was only the beat but there were lyrics towards the end of the first 30 seconds of the track. Towards the end, there was no lip syncing coming from the choreographers. The reason as to why is lip-syncing is common in hip-hop and it makes their performance recognizable to the viewers since the artist is showing the viewers that he/she can sing as well as dance. Also, lip-syncing in hip-hop and dance music videos create a sense of power and realism while giving an urban feel to the music video by reinforcing the image of the artist. To make this video more recognizable as a hip-hop music video, lip-syncing needed to be included in the music video otherwise it's a dance music video. The purpose of using lip-syncing in hip-hop music videos is that it gives the allusion that the artist is singing and the lyrics being sung belong to the artist so they are the ones performing in the music video. Given that its also a performance video, the video makes it seem as if they are performing live so the video is an advertisement for the live show.

Summer Music Video



Beat Editing

In comparison to the music video I did over the summer holiday, it was cutting to the beat. However there were so many flaws in my music video because the track I chose was AC/DC Thunderstruck from the band AC/DC. There needed to be a drummer, and most importantly there needed to be more shots for me to cut to because I had limited shots and I cut between the same shots when I was editing which was detrimental because it makes the music video more predictable and the song has an unexpected and fast paced style of edit so it didn't blend with the genre on the whole.

Lip syncing

There was miming and lip-syncing in my rough music video at 0:50 but there was only one performer who could only cover the lead vocals and he done that job well because it reinforces the fierce image that the is trying to promote. However, it wasn't enough to make the distinction that it is a band performance music video because there needed to be other vocalists to lip-sync. Lip syncing is heavily used in rock videos because it indicates that they are confident and they are experts at performing. Another reason as to why they lip-sync is because it reinforces their fierce image they are trying to promote and they are also advertising their video as if they are performing live.

Other Improvements

In order to improve my music video, larger than life locations were needed for me to use because someone's house was inappropriate for the song because no correlation could be made between the music and the visuals and I had no budget to hire locations. Also stage lighting and backdrops were needed because most rock music videos are shot in the night with lights surrounding the performers. More shots and camera movements and camera angles were needed to make the music video look more dynamic and frenetic.