Assessment 3c(i) How To Guide On Beat Editing

Beat Edit



Beat Editing

In order for me to make a beat editing video I started off with downloading the track and dragging and dropping them in final cut pro and listened to the first thirty seconds of the track while pressing the 'M' key on final cut to mark the beat in the first thirty seconds in the track. A small mark will appear above the track marking the beats. Then I had to cut the stock footage and the actual footage of the three choreographers using the blade tool so that it cuts to the beat. The reason as to why I did this is because the track was very upbeat and it dictated the style of the edit making the edit suitable to the track. The genre of the track was more of a dance than a hip-hop. Before 0:20 I was cutting to the drum beat to introduce the song. At 0:20 the snares start coming in and that is when the pace of the edit quickens, which gives the song a frenetic and dynamic tone. Therefore, the editing has to be dynamic because people don't want to think about the track they want to be entertained. To improve this beat edit, I needed to cut to the snares in the beginning because I ignored them. However this music video has done a better job at establishing the relationship between music and visuals because despite using the stock footage, the dynamic choreography blends with the track.

Lip-syncing

Within the first 30 seconds of the track, there was only the beat but there were lyrics towards the end of the first 30 seconds of the track. Towards the end, there was no lip syncing coming from the choreographers. The reason as to why is lip-syncing is common in hip-hop and it makes their performance recognizable to the viewers since the artist is showing the viewers that he/she can sing as well as dance. Also, lip-syncing in hip-hop and dance music videos create a sense of power and realism while giving an urban feel to the music video by reinforcing the image of the artist. To make this video more recognizable as a hip-hop music video, lip-syncing needed to be included in the music video otherwise it's a dance music video. The purpose of using lip-syncing in hip-hop music videos is that it gives the allusion that the artist is singing and the lyrics being sung belong to the artist so they are the ones performing in the music video. Given that its also a performance video, the video makes it seem as if they are performing live so the video is an advertisement for the live show.

Summer Music Video



Beat Editing

In comparison to the music video I did over the summer holiday, it was cutting to the beat. However there were so many flaws in my music video because the track I chose was AC/DC Thunderstruck from the band AC/DC. There needed to be a drummer, and most importantly there needed to be more shots for me to cut to because I had limited shots and I cut between the same shots when I was editing which was detrimental because it makes the music video more predictable and the song has an unexpected and fast paced style of edit so it didn't blend with the genre on the whole.

Lip syncing

There was miming and lip-syncing in my rough music video at 0:50 but there was only one performer who could only cover the lead vocals and he done that job well because it reinforces the fierce image that the is trying to promote. However, it wasn't enough to make the distinction that it is a band performance music video because there needed to be other vocalists to lip-sync. Lip syncing is heavily used in rock videos because it indicates that they are confident and they are experts at performing. Another reason as to why they lip-sync is because it reinforces their fierce image they are trying to promote and they are also advertising their video as if they are performing live.

Other Improvements

In order to improve my music video, larger than life locations were needed for me to use because someone's house was inappropriate for the song because no correlation could be made between the music and the visuals and I had no budget to hire locations. Also stage lighting and backdrops were needed because most rock music videos are shot in the night with lights surrounding the performers. More shots and camera movements and camera angles were needed to make the music video look more dynamic and frenetic.