Continuity of design
Through these three Idents, I think that we maintained the brand identity, theme, and concept of these Idents since they're all associable. For example, the logo was introduced in each ident, there was slow-motion in our suite of idents meaning tht the pace was slow. With the use of slow-motion, we were attempting to send a message to our viewers that you can reach your goal if you take it slowly and steadily.
Theme
The theme of our suite of idents was blood, sweat, and tears. However what made this ident unsuccessful in communicating ideas to our target audience is the fact that there was no blood and no tears in our suite of idents.
Tone
The tone that we tried to put across in each of these idents is a motivational and aspirational tone given that in each of our idents they all involved training, dedication, and exercise such as jogging, punching a punching bag, sit-ups, and taking a break. In my opinion, the ident of which I took a drink of water in was an original idea and I think that one stood out the most. I included that idea as one of our idents because we are telling the audience that it is important to take breaks after rigorous training.
Brand identity
When creating and presenting your brand identity it must be associable for the theme you chose to base your suite of idents on in order to match the theme. Our suite of idents didn't have any blood sweat, and tears meaning that the identity made it unclear. In my opinion, the theme was creative but there is also the limitation of getting these imaginative visual ideas to a non-visual audience meaning that they aren't as intellectual and they won't see the identity you have taken to brand your channel.
Appeal to target audience
With these Idents we were hoping to appeal to a masculine audience with an age range of 19-30. The reason as to why we chose this audience because teenagers aspire to be better than themselves however this ident may be speaking to an older audience because of the slow-motion effect because we already agreed on teenagers having a shorter attention span.
Purpose (Re-branding)
When we rebranded the channel, we didn't use any larger than life locations on purpose because this is ident involves training and hard work. We wanted to communicate with our audience telling them that all professional athletes, start from the bottom so the location we used was an ordinary street. Upon using that location it would be more effective in strengthening the continuity to make our suite appeal to the audience.
Tuesday, 31 January 2017
Thursday, 26 January 2017
Wednesday, 25 January 2017
(1b)Report on Purpose and Design of Idents
Purpose of Idents
An ident is short visual sequence of either animation or live footage.Television channels such as BBC, ITV, and Channel 4 use idents to brand themselves and create an identity for themselves and for the viewers to identify the channel. Television idents visually communicate with viewers which will allow the viewers to identify their channel.. Idents are aired for 40 seconds going up to a minute and it is used to locate viewers to the channel.
Channel's Identity and Branding
Branding can allow the consumers to identify the genre of the channel from looking at it. The channel creates an appealing ident in order to bring to the market and compete with other companies. It is important to have an strong ident that is successful in bringing out the channel's identity because a strong visual ident will increase the likeliness of increasing audience viewing and the viewers would develop the tendency to continuously watch their channel. Therefore, a strong visual ident would lead to mass appeal and guaranteed brand loyalty.
Horror Channel Ident
For example, this ident has dark colours and have a revealing logo. Darker colours like black or crimson create an eerie tone. For instance, this ident's use of colour creates a sense of unease and nervousness, this ident uses the colour red and black but the red is more dominant because it connotes blood. Another thing to mention about this ident is that it teases the audience and it makes them think that they are watching a movie but then at 0.13, the logo appears meaning that the 15 second film appears to be an Ident. The screen tempo was fast given the movement through the corridor, making the ident more engaging for the viewers because the movement through the red corridor gives off the impression that you are the victim fleeing from a killer.
Segmentation
Segmentation within scheduling is achieved when the ident is able to simultaneously inform the audience regarding upcoming TV shows and entertain them with already existing tv shows or cartoons such as Family Guy for the purpose of letting the viewers know that the Family Guy is coming up next. This ident is information-led but you are also being entertained by programmes that are aired on this channel. In this particular ident, there is information on-screen informing the viewers that Family Guy will be coming up next.
Scheduling is used to indicate when particular programmes will be broadcasted on television. In other words, it is used to enforce watershed which means all the adult shows are broadcasted at 9pm and idents can be used as an indication for when the adult shows will be shown. An example ident which enforces the watershed rule is the channel 4 Tokyo ident. What I found creative about this particular channel 4 Ident is that they used the cityscape of Tokyo for the enforcement of watershed and the use of this particular footage was effective because the visuals of the cityscape is visually appealing in real life and in this ident. This channel 4 logo in the tokyo ident is positioned in the center. The logo is revealed through blocks of light as the camera moves. The logo is fully revealed at 0.37 and then it breaks up again as the camera moves away. This is called a reveal ident.
Entertainment-led
This E4 ident is entertainment-led given the use of stop motion animation to appeal to a younger audience. Also the design of the ident creates a happy tone which is bright, fun and exciting. Idents like this can interact with the audience because this ident is shown during the day and it creates a link between the time of day it is and when this ident airs. This ident includes screen tempo. The reason as to why screen tempo is quite fast in this particular ident is so that they can appeal to a young target audience and young people have a short-attention span so therefore increasing the pace of an ident will make it more engaging. The colour purple is dominant in this particular ident because this ident is telling the audience that the colour purple is their identity and the colour purple. It is seen at 0.07 when the colour purple starts taking over the two sheds.
One of the purposes of an ident is to market the channel. The channel needs to create a brand identity in order to do so. If an Ident appeals to its target audience then the channel has done their market research. The visuals should revolve around their target audience. This star wars Ident is a prime example of marketing. There is synergy being displayed in this ident. Sky cinema airs blockbuster films and Star Wars is a blockbuster film. In this ident, there is synergy going on between Sky and Disney. Sky is using the Star wars franchise in order get the audience for Star wars. Sky have bought the rights to star wars from Disney so therefore, they can advertise it to the audience.
Packaging and Re-Packaging
This process involves altering the channel's image of a TV channel. Rebranding a channel gives the channel a new look and feel. Channels are re-branded so that it can keep up with time. In other words, giving the channel a more modern or contemporary look. An example channel of where they used rebranding is ITV. This was the old logo. The design of this ident was used to interact with viewers using a gimmick which is a game of snakes and ladders but with scaffolding and builders. The ident is inviting the viewers to play snakes and ladders with the builders.
This is the current ITV logo after the rebranding process. In comparison to the old ident this one is more dynamic and colourful. The reason as to why they rebranded their channel is so that they could encourage younger viewers to tune in and watch their channel. The colours of the flag are identical with the logo given that it is positioned on the left side. The logo is camouflaged in the flag making it look invisible to the viewers. This could also be another reveal ident. The tempo is quite slow but the visuals are appealing and it creates a relaxing tone. This ident is also promoting and supporting the LGBT community.
An ident is short visual sequence of either animation or live footage.Television channels such as BBC, ITV, and Channel 4 use idents to brand themselves and create an identity for themselves and for the viewers to identify the channel. Television idents visually communicate with viewers which will allow the viewers to identify their channel.. Idents are aired for 40 seconds going up to a minute and it is used to locate viewers to the channel.
Channel's Identity and Branding
Branding can allow the consumers to identify the genre of the channel from looking at it. The channel creates an appealing ident in order to bring to the market and compete with other companies. It is important to have an strong ident that is successful in bringing out the channel's identity because a strong visual ident will increase the likeliness of increasing audience viewing and the viewers would develop the tendency to continuously watch their channel. Therefore, a strong visual ident would lead to mass appeal and guaranteed brand loyalty.
Horror Channel Ident
For example, this ident has dark colours and have a revealing logo. Darker colours like black or crimson create an eerie tone. For instance, this ident's use of colour creates a sense of unease and nervousness, this ident uses the colour red and black but the red is more dominant because it connotes blood. Another thing to mention about this ident is that it teases the audience and it makes them think that they are watching a movie but then at 0.13, the logo appears meaning that the 15 second film appears to be an Ident. The screen tempo was fast given the movement through the corridor, making the ident more engaging for the viewers because the movement through the red corridor gives off the impression that you are the victim fleeing from a killer.
Not all content being shown from a channel caters to all audiences so television companies undergo a process called segmentation which means the creation of different channels to cater to different audiences . A preferred TV channel needs to have a segmented audience which can be targeted and identified within the cost, effort and time. Segmentation is used solely for the purpose of appealing to a wide range of audiences which would mean a lot of audience research would have to be conducted in order for the strategy to be effective otherwise it will result in having various channels with hardly any viewers because no research was done on what they prefer to see on-screen. An example of segmentation is the BBC. These are the range of channels they have now after audience segmentation now they have each channel for each specific audience.
Segmentation within scheduling
Segmentation within scheduling is achieved when the ident is able to simultaneously inform the audience regarding upcoming TV shows and entertain them with already existing tv shows or cartoons such as Family Guy for the purpose of letting the viewers know that the Family Guy is coming up next. This ident is information-led but you are also being entertained by programmes that are aired on this channel. In this particular ident, there is information on-screen informing the viewers that Family Guy will be coming up next.
Scheduling
Scheduling is used to indicate when particular programmes will be broadcasted on television. In other words, it is used to enforce watershed which means all the adult shows are broadcasted at 9pm and idents can be used as an indication for when the adult shows will be shown. An example ident which enforces the watershed rule is the channel 4 Tokyo ident. What I found creative about this particular channel 4 Ident is that they used the cityscape of Tokyo for the enforcement of watershed and the use of this particular footage was effective because the visuals of the cityscape is visually appealing in real life and in this ident. This channel 4 logo in the tokyo ident is positioned in the center. The logo is revealed through blocks of light as the camera moves. The logo is fully revealed at 0.37 and then it breaks up again as the camera moves away. This is called a reveal ident.
Entertainment-led
This E4 ident is entertainment-led given the use of stop motion animation to appeal to a younger audience. Also the design of the ident creates a happy tone which is bright, fun and exciting. Idents like this can interact with the audience because this ident is shown during the day and it creates a link between the time of day it is and when this ident airs. This ident includes screen tempo. The reason as to why screen tempo is quite fast in this particular ident is so that they can appeal to a young target audience and young people have a short-attention span so therefore increasing the pace of an ident will make it more engaging. The colour purple is dominant in this particular ident because this ident is telling the audience that the colour purple is their identity and the colour purple. It is seen at 0.07 when the colour purple starts taking over the two sheds.
Marketing
One of the purposes of an ident is to market the channel. The channel needs to create a brand identity in order to do so. If an Ident appeals to its target audience then the channel has done their market research. The visuals should revolve around their target audience. This star wars Ident is a prime example of marketing. There is synergy being displayed in this ident. Sky cinema airs blockbuster films and Star Wars is a blockbuster film. In this ident, there is synergy going on between Sky and Disney. Sky is using the Star wars franchise in order get the audience for Star wars. Sky have bought the rights to star wars from Disney so therefore, they can advertise it to the audience.
Packaging and re-packaging is the evolution of redesigning idents
from the same channel whilst keeping the theme and corporate identity intact
but with a different brand identity and different designs to appeal to
audiences. An example of where re-packaging has occurred is the BBC one ident where they changed the concept from circles to oneness. Oneness represents diversity within the nation.
Re-branding a channelThis process involves altering the channel's image of a TV channel. Rebranding a channel gives the channel a new look and feel. Channels are re-branded so that it can keep up with time. In other words, giving the channel a more modern or contemporary look. An example channel of where they used rebranding is ITV. This was the old logo. The design of this ident was used to interact with viewers using a gimmick which is a game of snakes and ladders but with scaffolding and builders. The ident is inviting the viewers to play snakes and ladders with the builders.
This is the current ITV logo after the rebranding process. In comparison to the old ident this one is more dynamic and colourful. The reason as to why they rebranded their channel is so that they could encourage younger viewers to tune in and watch their channel. The colours of the flag are identical with the logo given that it is positioned on the left side. The logo is camouflaged in the flag making it look invisible to the viewers. This could also be another reveal ident. The tempo is quite slow but the visuals are appealing and it creates a relaxing tone. This ident is also promoting and supporting the LGBT community.
Monday, 16 January 2017
Monday, 9 January 2017
Prep work
Task 1
Channel's Identity and Branding
A channel's Identity or brand is interpreted by the consumers. consumers can synergize with brands. This can be done by identifying the design, or logo of the ident. The channel's brand and identity is formed of characteristics that establish the channel. For example, an ident for a horror film would have dark colours and have a revealing logo. Darker colours like black or crimson create a sense of unease and nervousness. Branding can allow the consumers to identify the genre of the channel from looking at it. The company creates an appealing ident in order to bring to the market and compete with other companies. A strong visual ident wll increase the likeliness of increasing the audience.
Brand Loyalty
Brand loyalty a promise that is unspoken; it involves the purchase of a product or service made by the consumer. Brand loyalty is also a pattern of consumer behaviour where consumers become committed to a particular brand and consistently purchase from the same brand over time. Loyal customers will purchase products from brands regardless of how expensive the product or service is. Brand loyalty for television branding means a growth in audience as there would be more loyal customers being drawn towards the product.
Segmentation
Segmentation is the process of dividing the areas of marketing in order to find the audience suitable for their product or service. Not all content being shown from a channel caters to all audiences. A preferred TV channel needs to have a segmented audience which can be targeted and identified within the cost, effort and time. Breaks in between channels for advertising.
Re-branding a channel
This process involves altering the channel's image of a TV channel. Rebranding a channel gives the channel a new look and feel. Channels are re-branded so that it can keep up with time. In other words, giving the channel a more modern or contemporary look.
Task 2
Crime Investigation Ident
This Ident features a crime scene taking place at night and a detective examining the area and then the logo is then revealed. The colours involved are red, black, these dark colours reinforce the dark mise-en-scene for instance the logo blending in with the low-key lighting. This ident connotes mystery and suspense. this ident can easily communicate the audience and make it recognizable as a channel for murder mysteries. This ident gives the channel a gloomy look and feel in the eyes of the audience. This channel covers crime stories where the fact is darker than fiction.
Cartoon Network
This is the old cartoon network ident. It is simply involves two characters black and red duplicating until there is enough that it reveals the logo to the audience. This is also known as a reveal ident. The color scheme matches logo. The animation appeals to the younger audience more than the colours because animations in general are visually enjoyable and it is easier to communicate with your audience and it also saves them time.
Sky Movies Ident
This Ident involves a pan left showing the sky movies channels until it stops at the one that you are currently watching and then the logo appears. The soundtrack sets your mind at ease and it prepares you for the programming. In other words, it is locating the viewer to the channel. The colour of the logo doesn't blend with the typography of the ident. This is probably because the visuals are more appealing.
BBC
This ident involves a hippo looking at a camera and then swims underwater to join the other hippos and then a circle is formed around the hippos and then the logo appears. This ident is preparing the viewer for the programming by using footage of hippos. The mood of this ident is relaxing since hippos are peaceful and harmless animals.
Channel four
This one is a reveal ident where there are buildings which are used to reveal the logo when the camera pans into place. Space and time is being distorted in this ident which is a unique and an interesting idea. The logo is positioned in the middle of the ident because the logo is dominant. The soundtrack is questionable because it seems like a 40 second music video but the visuals overpower the music.
Task 3
Channel's Identity and Branding
A channel's Identity or brand is interpreted by the consumers. consumers can synergize with brands. This can be done by identifying the design, or logo of the ident. The channel's brand and identity is formed of characteristics that establish the channel. For example, an ident for a horror film would have dark colours and have a revealing logo. Darker colours like black or crimson create a sense of unease and nervousness. Branding can allow the consumers to identify the genre of the channel from looking at it. The company creates an appealing ident in order to bring to the market and compete with other companies. A strong visual ident wll increase the likeliness of increasing the audience.
Brand Loyalty
Brand loyalty a promise that is unspoken; it involves the purchase of a product or service made by the consumer. Brand loyalty is also a pattern of consumer behaviour where consumers become committed to a particular brand and consistently purchase from the same brand over time. Loyal customers will purchase products from brands regardless of how expensive the product or service is. Brand loyalty for television branding means a growth in audience as there would be more loyal customers being drawn towards the product.
Segmentation
Segmentation is the process of dividing the areas of marketing in order to find the audience suitable for their product or service. Not all content being shown from a channel caters to all audiences. A preferred TV channel needs to have a segmented audience which can be targeted and identified within the cost, effort and time. Breaks in between channels for advertising.
Re-branding a channel
This process involves altering the channel's image of a TV channel. Rebranding a channel gives the channel a new look and feel. Channels are re-branded so that it can keep up with time. In other words, giving the channel a more modern or contemporary look.
Task 2
Crime Investigation Ident
This Ident features a crime scene taking place at night and a detective examining the area and then the logo is then revealed. The colours involved are red, black, these dark colours reinforce the dark mise-en-scene for instance the logo blending in with the low-key lighting. This ident connotes mystery and suspense. this ident can easily communicate the audience and make it recognizable as a channel for murder mysteries. This ident gives the channel a gloomy look and feel in the eyes of the audience. This channel covers crime stories where the fact is darker than fiction.
Cartoon Network
This is the old cartoon network ident. It is simply involves two characters black and red duplicating until there is enough that it reveals the logo to the audience. This is also known as a reveal ident. The color scheme matches logo. The animation appeals to the younger audience more than the colours because animations in general are visually enjoyable and it is easier to communicate with your audience and it also saves them time.
Sky Movies Ident
This Ident involves a pan left showing the sky movies channels until it stops at the one that you are currently watching and then the logo appears. The soundtrack sets your mind at ease and it prepares you for the programming. In other words, it is locating the viewer to the channel. The colour of the logo doesn't blend with the typography of the ident. This is probably because the visuals are more appealing.
BBC
This ident involves a hippo looking at a camera and then swims underwater to join the other hippos and then a circle is formed around the hippos and then the logo appears. This ident is preparing the viewer for the programming by using footage of hippos. The mood of this ident is relaxing since hippos are peaceful and harmless animals.
Channel four
This one is a reveal ident where there are buildings which are used to reveal the logo when the camera pans into place. Space and time is being distorted in this ident which is a unique and an interesting idea. The logo is positioned in the middle of the ident because the logo is dominant. The soundtrack is questionable because it seems like a 40 second music video but the visuals overpower the music.
Task 3
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