3a) Creative Ideas- Suite of Idents: Continuity, Theme,Tone, Brand Identity

Continuity of design

Through these three Idents, I think that we maintained the brand identity, theme, and concept of these Idents since they're all associable. For example, the logo was introduced in each ident, there was slow-motion in our suite of idents meaning tht the pace was slow. With the use of slow-motion, we were attempting to send a message to our viewers that you can reach your goal if you take it slowly and steadily.

Theme

The theme of our suite of idents was blood, sweat, and tears. However what made this ident unsuccessful in communicating ideas to our target audience is the fact that there was no blood and no tears in our suite of idents.

Tone

The tone that we tried to put across in each of these idents is a motivational and aspirational tone given that in each of our idents they all involved training, dedication, and exercise such as jogging, punching a punching bag, sit-ups, and taking a break. In my opinion, the ident of which I took a drink of water in was an original idea and I think that one stood out the most. I included that idea as one of our idents because we are telling the audience that it is important to take breaks after rigorous training.

Brand identity

When creating and presenting your brand identity it must be associable for the theme you chose to base your suite of idents on in order to match the theme. Our suite of idents didn't have any blood sweat, and tears meaning that the identity made it unclear. In my opinion, the theme was creative but there is also the limitation of getting these imaginative visual ideas to a non-visual audience meaning that they aren't as intellectual and they won't see the identity you have taken to brand your channel.

Appeal to target audience

With these Idents we were hoping to appeal to a masculine audience with an age range of 19-30. The reason as to why we chose this audience because teenagers aspire to be better than themselves however this ident may be speaking to an older audience because of the slow-motion effect because we already agreed on teenagers having a shorter attention span.

Purpose (Re-branding)

When we rebranded the channel, we didn't use any larger than life locations on purpose because this is ident involves training and hard work. We wanted to communicate with our audience telling them that all professional athletes, start from the bottom so the location we used was an ordinary street. Upon using that location it would be more effective in strengthening the continuity to make our suite appeal to the audience.