Opportunities
Creation of Corporate Identity
Corporate identity is when a corporation present themselves to the consumers and investors through a suite of idents for the purpose of increasing the channel's reputation and potentially increasing revenue. The reason as to why creating a corporate identity through idents is an opportunity is because it will allow the audience to know what your corporation stands for and what content your channel provides. For instance the BBC in the 1950's used circles which represents the world, then they repackaged their idents meaning that they changed the concept to oneness which represents unity seeing as to how the UK is one of the most multi-cultural places on earth.
Branding of Content
Branding of content is a marketing opportunity which involves the use of information and entertainment used in the Ident so that it becomes information/entertainment-led Idents such as The Simpsons Ident on channel 4 where homer climbs up a tree to take a sip of his beer which was hanging from the transmission line and upon taking the sip he electrocutes himself and the camera zooms out showing the eagle eye view of Springfield and the channel 4 logo being introduced every time homer electrocutes himself that is entertaining and enjoyable to watch and it helps prepare them for the upcoming episode of The Simpsons.
Encourage Brand Loyalty
An Ident is only successful in encouraging brand loyalty only of the corporation has done their research on the audience they are trying to cater to. The ident has to make sense and show creativity and flair in so that it makes their desired audience watch only the channel. Most importantly it has to be memorable because it will remind them to tune in to watching the channel so that they can see the ident. An example would be the BBC ident involving Hippos swimming in a circle, consumers will remember the circle and the hippos and the formation they were swimming in, also not much red was seen in the ident but towards the end the red fishes swam across the circle meaning that they are still holding on to the colour red. Encouraging brand loyalty is an opportunity
Appeal to target audience
This is an opportunity and it is similar to brand loyalty. Appealing to target audience is the first step towards encouraging brand loyalty. In order to appeal to the target audience, audience research must be conducted in order to see what the audience likes and what the channel can include in their ident to suit their preferences; This makes the ident successful. BBC has a more adult audience given their suite of circular idents. These idents weren't made to appeal to a teenage audience because there is slow motion being used and teenagers have a short attention span.
Creation of Tone
Creating a tone of the ident gives off the mood and the feelings you would have when you watch the ident. Upon creating the tone of the ident, the tone must match the tone of the programs broadcasted for public screening otherwise the ident wouldn't make sense and it would confuse the audience. For instance, having a channel that gives off an uplifting tone but the program which airs after the ident has an opposite feel to it wouldn't work. The Crime and Investigation Ident gives off a mysterious and suspenseful tone and that is associable to the programs they air.
Display of Text-Based Information
The display of text-based information is the ident providing you with information of what is coming up next during the end credits or after a series of adverts. Text-based information is displayed through a credit squeeze. An example of a credit squeeze being seen is from the end credits of a the TV show, The Apprentice from BBC One where the credits is split in half showing you what is coming up next on BBC two which is usually a follow up of The Apprentice with The Apprentice: You're Fired.
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