Prep work

Task 1

Channel's Identity and Branding

A channel's Identity or brand is interpreted by the consumers. consumers can synergize with brands. This can be done by identifying the design, or logo of the ident. The channel's brand and identity is formed of characteristics that establish the channel. For example, an ident for a horror film would have dark colours and have a revealing logo. Darker colours like black or crimson create a sense of unease and nervousness. Branding can allow the consumers to identify the genre of the channel from looking at it. The company creates an appealing ident in order to bring to the market and compete with other companies. A strong visual ident wll increase the likeliness of increasing the audience.

Brand Loyalty

Brand loyalty a promise that is unspoken; it involves the purchase of a product or service made by the consumer. Brand loyalty is also a pattern of consumer behaviour where consumers become committed to a particular brand and consistently purchase from the same brand over time. Loyal customers will purchase products from brands regardless of how expensive the product or service is. Brand loyalty for television branding means a growth in audience as there would be more loyal customers being drawn towards the product.

Segmentation

Segmentation is the process of dividing the areas of marketing in order to find the audience suitable for their product or service. Not all content being shown from a channel caters to all audiences. A preferred TV channel needs to have a segmented audience which can be targeted and identified within the cost, effort and time. Breaks in between channels for advertising.

Re-branding a channel

This process involves altering the channel's image of  a TV channel. Rebranding a channel gives the channel a new look and feel. Channels are re-branded so that it can keep up with time. In other words, giving the channel a more modern or contemporary look.

Task 2

Crime Investigation Ident




This Ident features a crime scene taking place at night and a detective examining the area and then the logo is then revealed. The colours involved are red, black, these dark colours reinforce the dark mise-en-scene for instance the logo blending in with the low-key lighting. This ident connotes mystery and suspense. this ident can easily communicate the audience and make it recognizable as a channel for murder mysteries. This ident gives the channel a gloomy look and feel in the eyes of the audience. This channel covers crime stories where the fact is darker than fiction.

Cartoon Network




This is the old cartoon network ident. It is simply involves two characters black and red duplicating until there is enough that it reveals the logo to the audience. This is also known as a reveal ident. The color scheme matches logo. The animation appeals to the younger audience more than the colours because animations in general are visually enjoyable and it is easier to communicate with your audience and it also saves them time.

Sky Movies Ident





This Ident involves a pan left showing the sky movies channels until it stops at the one that you are currently watching and then the logo appears. The soundtrack sets your mind at ease and it prepares you for the programming. In other words, it is locating the viewer to the channel. The colour of the logo doesn't blend with the typography of the ident. This is probably because the visuals are more appealing.

BBC


This ident involves a hippo looking at a camera and then swims underwater to join the other hippos and then a circle is formed around the hippos and then the logo appears. This ident is preparing the viewer for the programming by using footage of hippos. The mood of this ident is relaxing since hippos are peaceful and harmless animals.

Channel four




This one is a reveal ident where there are buildings which are used to reveal the logo when the camera pans into place. Space and time is being distorted in this ident which is a unique and an interesting idea. The logo is positioned in the middle of the ident because the logo is dominant. The soundtrack is questionable because it seems like a 40 second music video but the visuals overpower the music.


Task 3