Four seasonal idents need to be produced and each of them must be approximately 30 seconds.
Who is your client?
David Pearson is our client.
When is the delivery date?
The delivery date is the 12th May 2017.
Who is the target audience?
Our target audience is 15-19 year old students of both genders from South-East London.
What does consistent mean in this context?
What consistent means in this context is that the four idents must have the same theme and they have to be similar in each ident.
Type of brief?
The brief is formal because it contains specific information on what the client would like us to do by the deadline set. It is also a negotiated brief because it also involves negotiating with the client if there are any concerns that need to be raised.
What media is the ident required to be produced?
The visual style of these four idents is either stop-motion or live action.
What do we mean by seasonal idents?
Four idents that reflect on the four seasons. A semiotic approach would the sun representing summer , snow representing winter, orange or magenta leaves falling off trees would represent autumn, and spring would represent leaves falling off trees, and the blue sky and the green grass.
What is the nature implicit of this brief?
The nature implicit of this brief is what you have to produce for the client (four seasonal idents with a duration of 30 seconds approx), the audience the product must cater to (15-19 year olds of both genders from South-East London) in order to satisfy the client, the expectations of the product, and the product itself.
What is the demand implicit of this brief?
The demand implicit of this brief are the restraints such as time which means how much time we have to produce and deliver these four suites of idents by the deadline which is the 12th May 2017. The budget we have to deal with production costs. Or budget is £50 which is from our own money.
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